Email marketing is a form of marketing that can make the customers on your email list and other mailing lists aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
4 types of email marketing:
Transactional, promotional, newsletters, and retention
Why is email marketing good?
Not only is email marketing a great way to generate website traffic, but also social media traffic. With email marketing campaigns, you can easily plug your social media accounts and encourage your subscribers to go to them to find out more information about your brand or even sign up for special promotions.
Why email marketing is the future?
The Future of Email Marketing: Insights From 23 Experts, According to HubSpot’s Ultimate List of Email Marketing Stats for 2023, 77% of marketers have seen an increase in email engagement over the last 12 months, email marketing revenue is estimated to reach almost $11 billion by the end of 2023, and 99% of email users check their inbox every day, with some checking 20 times.
What is email marketing and why is it important?
The Importance of Email Marketing Simply put, email marketing refers to the use of email communications in a marketing strategy to reach specific business goals. Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty.
Basic Plan:
– Email campaigns promoting seasonal lawn care tips, special offers, and reminders (e.g., seasonal fertilization)
– Monthly newsletter with lawn care advice and customer testimonials
– Performance tracking
Advanced Plan:
– Basic plan features, plus:
– Automated email sequences for onboarding new customers or following up on estimate
– A/B testing of subject lines, content, and timing