Adopting the social media trends of today will allow you to communicate directly with your target audiences and receive feedback—both good and bad—from consumers, business associates, rivals, and other voices in the social ecosystem surrounding your brand.
As of 2024, 62.3% of the world’s population uses social media. This represents 8% YOY growth, which doesn’t look to be slowing down. So, the public and connected nature of social media today helps us shine an even brighter spotlight on our brands. It’s like digital PR on speed.
The continued rise of authentic creator content.
In 2024, TikTok and Instagram’s user base will only increase. According to data, Instagram is expected to reach 1.4 billion users by 2024, an increase of 50 million users. On the other hand, TikTok anticipates an 8% growth in users, reaching 900 million.
Short-form content, fun, and creativity are the lifeblood of both platforms. Furthermore, the most creative content that is shared is centered around creators and influencers. The appeal of creator content can be attributed in large part to its unique, entertaining, and really human qualities.
While AI will allow marketers to experiment and be creative on social media, consumers still want content that speaks to them and their communities.
2024 will witness a surge in the number of artists and influencers who exhibit
Social collaboration
It’s
difficult to maintain organic reach when your visibility in the feed is
becoming worse. The answer is straightforward: cooperation.
Consider social media as a means of building relationships with the public,
your fans, your customers, and yes, even your staff, rather than as a tool for
promotion.
Make the most of other people’s voices on these new platforms by posting as
much user-generated material that is pertinent to your business as you can.
By doing this, you will not only meet your content needs but also build brand
credibility and visibility for your company.
Social search
Search engines of the future are social media. Tiktok is currently the most used search engine among over 50% of Generation Z. What makes social media appealing for searches, then? Quickness and excellence. User-generated, bite-sized videos that are extremely specialized and captivating to viewers.
Keyword research is still essential to make sure people can find your content
on these sites. Increase your audience by making use of pertinent hashtags and
optimizing titles and captions. Accessible resources like AnswerThePublic and
AlsoAsked can be very helpful in identifying educational opportunities.
AI for social listening
With AI
becoming ubiquitous in our sector, generative AI—like ChatGPT—has received a
lot of attention lately.
LinkedIn has just launched in-app AI tools for composing posts and proposing
comments. This means that the SEO best practice of producing original content
to rank highly in search engine results pages will now apply to social media
algorithms. It is a tendency that I would suggest being cautious about.
In the meantime, marketers may access never-before-seen amounts of real-time market
data and customer insights thanks to social listening, which is powered by
machine learning. Therefore, it’s now simpler than ever to find out what your
clients genuinely desire to hear from you!
Raw content
Real
content, in its raw form, wins out! Not all content needs to be excessively
created. It’s best to leave it as a diamond in the rough sometimes. It
demonstrates how sincere and real the information is.
Today’s social media users are aware that the internet can convey a carefully
crafted fantasy picture. Its meaning has been forgotten.
Brands ought to highlight the individuals who run the companies. These
cooperative individuals are speaking up and expressing their values. It might
be a spontaneous monologue recorded in the car following a meeting or an
insider look at the production.
People don’t want to see endless sales posts. They are looking for stuff that
evokes strong emotions, such as laughter or shock! You’ll demonstrate that your
brand has a genuine, relatable heart.